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西亚特(SEAT)汽车公司全球经销商会议在巴塞罗那举行,为期3天,内容包括研讨会,品牌宣传会,产品展示会以及一个晚会. 近4.600国际人士与会,嘉宾包括为职业经理人,经销商和SEAT车主. 
活动聚焦在是对西亚特品牌进行宣传并推出新款车型.

活动主题是“突破”,通过该活动,西亚特公司身体力行地向嘉宾们讲述企业文化的改变及三个核心品牌价值. 为与会的嘉宾提供了一个轻松真切的西亚特品牌之旅.