De Vries + Partners had the great pleasure to produce and implement the 85th press conference of Hyundai at the Geneva Motor Show 2015.
The highlight was the world premiere of the All-New Tucson. Through an impressive performance, the vehicle was introduced to the world public for the first time. The integration and expansion of the brilliant LED wall provided the perfect technique to show an emotional image video. The reveal was initiated and the showdown was ready to start: two semi-transparent LED circles were lowered from the roof covering the vehicles: Synchronised with music, light and video content, first elements of the silhouette could be spotted through the wall. Finally, the All-New Tucson was revealed completely.