• BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG
  • BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG
  • BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG
  • BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG
  • BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG
  • BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG
  • BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG
  • BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG
  • BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG
  • BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG

BMW i8 PURE IMPULSE EXPERIENCE – LEIPZIG

PROGRAM LAUNCH. INSPIRE THE FUTURE

Description

As a part of the BMW i8 Pure Impulse Experience Program, De Vries + Partners created the first event in Leipzig, the so-called “birthplace“ of the BMW i8. A small, selected circle of BMW i8 drivers witnessed the start of this very exclusive event series.

During two very exciting days, the international guests were able to experience fascinating insights into the manufacture of the BMW i8. The theme “Inspire the Future“ highlighted in a gala event: modern event architecture in a historic engine house, a sophisticated and entertaining program left a lasting impression on the audience, “Money can not buy“ moments were created.

Facts & figures

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    Red Bulls
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    Pink Flowers
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    Pas de deux
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    Minutes of Bertand Piccard
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    Corners of the honeycomb
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    Filet Mignon
MINI PRESS CONFERENCE – DETROIT
MINI PRESS CONFERENCE – DETROIT