• BMW i8PURE IMPULSE EXPERIENCE – NEW YORK, LOS ANGELES
  • BMW i8PURE IMPULSE EXPERIENCE – NEW YORK, LOS ANGELES
  • BMW i8PURE IMPULSE EXPERIENCE – NEW YORK, LOS ANGELES
  • BMW i8PURE IMPULSE EXPERIENCE – NEW YORK, LOS ANGELES
  • BMW i8PURE IMPULSE EXPERIENCE – NEW YORK, LOS ANGELES
  • BMW i8PURE IMPULSE EXPERIENCE – NEW YORK, LOS ANGELES
  • BMW i8PURE IMPULSE EXPERIENCE – NEW YORK, LOS ANGELES
  • BMW i8PURE IMPULSE EXPERIENCE – NEW YORK, LOS ANGELES

BMW i8PURE IMPULSE EXPERIENCE – NEW YORK, LOS ANGELES

US LAUNCH

Description

De Vries + Partners GmbH was given the opportunity to be the lead agency for the BMW i8 Pure Impulse Programme launch in the US.

During two days, New York City was the home of Pure Impulse, providing an intimate and exclusive program for a high profile audience of i8 drivers from the east coast: state of the art workshops, spectacular views and locations, networking and exquisite haute-cuisine wining and dining left a very inspiring and lasting impression, The ‘festival style’ concept came to live with several food trucks in the presentation of Mr. Thilo Kuther, academy award winning CEO of Pixomondo.

Next, Los Angeles set the stage for an equally successful event for i8 drivers on the west coast. The event was characterised by the typical relaxed Californian style in a way that appealed to the guests immensely.

HYUNDAI PRESS CONFERENCE – FRANKFURT
HYUNDAI PRESS CONFERENCE – FRANKFURT