A very special highlight this year for BMW as it launched the BMW i brand in Brazil. The BMW i3 was available for all invited journalists to drive the future, now. DVP Brazil created, produced and realized the whole concept at Jardim das Perdizes, São Paulo. As special highlight, the BMW i8 was unveiled in a performance for the audience. The press results and feedback are enormous and the event marked a great starting point for the BMW i brand in Brazil.