Description
DVP was appointed by Dongfeng Citroën as lead agency for 2014’s Press Conference at Chengdu Autoshow. DVP was responsible for the overall concept for live communications and AV content used during the press conference. The press conference theme was in line with the brand’s ongoing umbrella “Technology for Life”, and we further developed the specific underlying theme “Power of the Engine”. For the reveal moment a dynamic and lively dance and drum performance was choreographed with AV content produced specially to match, bringing to life Power of the engine.
