• EXPLORE MINI – MINI MUSEUM – MÜNCHEN
  • EXPLORE MINI – MINI MUSEUM – MÜNCHEN
  • EXPLORE MINI – MINI MUSEUM – MÜNCHEN
  • EXPLORE MINI – MINI MUSEUM – MÜNCHEN
  • EXPLORE MINI – MINI MUSEUM – MÜNCHEN
  • EXPLORE MINI – MINI MUSEUM – MÜNCHEN
  • EXPLORE MINI – MINI MUSEUM – MÜNCHEN
  • EXPLORE MINI – MINI MUSEUM – MÜNCHEN
  • EXPLORE MINI – MINI MUSEUM – MÜNCHEN

EXPLORE MINI – MINI MUSEUM – MÜNCHEN

MINI COMMUNITY EVENT

Description

In course of the special exhibition “the MINI Story”, MINI invited fans and friends to an outdoor festival at the BMW museum. Following the claim “Explore MINI”, a brand adequate entertainment program was offered: racing legends Rauno Aaltonen and Stephan Schott telling about their successes, MINI Club members about their travels and proud owners about their spectacular experiences in their MINI. Accompanied by delicious street food and summerhouse beats, numerous visitors explored the journeys of MINI.

De Vries + Partners GmbH developed the concept and was responsible for the entire production and realization: from design to public licenses, from construction planning to bookings, from AV to travel logistic and many more…

THE NEW MINI CLUBMAN – STOCKHOLM
THE NEW MINI CLUBMAN – STOCKHOLM