On the eve of the Paris Motor Show 2014, Infiniti pre-revealed their new concept car, the Q80 Inspiration, to the media. Consistent with the Q80’s feature film, the overall theme of the evening was “Pushing All Boundaries”, which was seen and felt in all details. From the unique setting, an underground garage space at the famous Jean Bouin Stadium, to the reveal, where the Q80 boldly emerged from behind a blacked-out setting in a powerful beam. DVP created the entire event’s concept, which was then realized flawlessly. The event had in attendance media from around the world, in addition to a feature made by France’s national network TF1 Automoto.