De Vries + Partners brought true pit-lane feeling to the Detroit Motor Show 2014. The BMW press conference started with 25 actors, real motorsport equipment and a thrilling large-format film that replaced the typical countdown and brought all the dynamics and the full M-Power feeling live on stage – the perfect setting for the M3 and M4 reveal and BMW board member Ian Robertson’s speech. The following presentation of the M 235i was accompanied by a powerful audio-visual production on the large LED-wall as well. Vehicles and speakers both had an ideal appearance.
M-Power at its best.