The creative concept around the opening of the first Media Markt in China was build around three extraordinary events. The flag ship store opening with a 3D projection (first time in China) and a guerilla event “Moving into Shanghai” as well as the VIP Party and store opening ceremony. The moving in was performed by 1000 movers, 20 tricycles, 40 trucks all over Shanghai towards the store. Media Markt showed literally moving into the store. At the opening day more than 20.000 visitors were hosted at the store.