• MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT

MINI PRESS CONFERENCE – DETROIT

WORLDPREMIERE MINI JOHN COOPER WORKS

Description

“Old meets new”: following this claim, De Vries + Partners GmbH realized the press conference of MINI at the NAIAS 2015 in Detroit. An encounter of generations was staged: an original 1967 MINI Cooper S opened the press conference, while the new MINI John Cooper Works was presented as the highlight, driven on stage by 1967 Rallye Monte Carlo winner Mr. Rauno Aaltonen. Both presentations were introduced through state of the art films and sounds: highlight videos were prepared and emotionalized with musical compositions from the given times. The show was a truly wonderful encounter of MINI generations, perfectly displaying the rich history of MINI.

BMW PRESS CONFERENCE – DETROIT
BMW PRESS CONFERENCE – DETROIT