There has never been anything like that: De Vries + Partners GmbH has called the summer back at the end of October! At the 44th Tokyo Motor Show, the new MINI Convertible was successfully introduced to the public.
Following to the claim „Focus on the essentials – maximise the experience“, a powerful spatial production was realized: a perceptible scenery has been created with the target to present the new MINI Convertible in its natural environment. The audience experienced the detailed, urban world of the Cabriolet with a soft beach-breeze, warm sunlight and enjoyed the marvelous aroma of summer while protagonists lived the scenery up.
A setting was created which communicated, a great platform for the presentation of the board member and a frequently used motive for the present media!