• MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT
  • MINI PRESS CONFERENCE – DETROIT

MINI PRESS CONFERENCE – DETROIT

SIMPLY MALE, SIMPLY BOLD

Description

And again, De Vries + Partners created, produced, and implemented the entire MINI press conference in 2014. A vociferous MINI band – four very powerful ladies all casted by De Vries – rocked the booth at the NAIAS with their strong sound. As well very much MINI was the sporty video shown on the big LED-screen. Together with the ladies band it formed the background for the impetuous reveal of the John Cooper Works concept car: three tough and athletic performers uncaged the concept car from its garage, with all their force and heavy tools they freed the MINI – simply male, simply bold.

BMW PRESS CONFERENCE – DETROIT
BMW PRESS CONFERENCE – DETROIT