In October 2014, De Vries + Partners GmbH, in cooperation with Innocean Worldwide, presented the New Generation Hyundai i20 at the Mondial de l’Automobil in Paris. The press conference was characterized by high levels of dynamics, making excellent use of the given assets of the booth: the wide, illuminated drive way and the huge brilliant wall. A car choreography was staged: interacting with music and spectacular video content, the cars found their designated positions, impressively introducing the vehicles to the world.
With a team of experts, De Vries + Partners GmbH was responsible for the creation of the concept, the technical production of the press conference and the realization on the venue. In addition, a new era of online broadcasting was introduced; a stream was produced and directed, following the needs of a new generation of online spectators. Once again, De Vries + Partners GmbH proved to be the perfect partner for Hyundai and Innocean Worldwide.