Over the course of two weeks, 350-600 participants a day experienced a SEAT vehicle introduction and market presentation of the highest order under the slogan “Celebrate Diversity”.
A historic pit lane in the harbour grounds of Valencia was specially converted for the business meeting. An interactive combination of film, performance, song and talks led to an impressive overall presentation. In the second part of the pit lane, the exhibition proved to be a very lively experience, with all cars presented in a highly emotional and stylish way. This first-rate evening event was held in the sailing marina, with the three brand values prominent at all times.