The presentation of the Skoda Superb was as unique as the vehicle itself: 17 days, back to back, approx. 350 guests per day, with a total of 8,000 dealers. A spectacular opening with a powerful Portuguese choir welcomed the guests to Lisbon. The unveiling of the Superb provided entertainment in the form of a modern composition of images, texts, projections and interactive dance. Instead of taking place in the usual enclosed location, the evening event was staged in a public square in the centre of Lisbon. Simply Clever.