• BRAND EVENT, THE BEETLE – KUALA LUMPUR
  • BRAND EVENT, THE BEETLE – KUALA LUMPUR
  • BRAND EVENT, THE BEETLE – KUALA LUMPUR
  • BRAND EVENT, THE BEETLE – KUALA LUMPUR
  • BRAND EVENT, THE BEETLE – KUALA LUMPUR
  • BRAND EVENT, THE BEETLE – KUALA LUMPUR
  • BRAND EVENT, THE BEETLE – KUALA LUMPUR
  • BRAND EVENT, THE BEETLE – KUALA LUMPUR
  • BRAND EVENT, THE BEETLE – KUALA LUMPUR

BRAND EVENT, THE BEETLE – KUALA LUMPUR

THE ICON IS BACK

Description

The Icon is Back. Kuala Lumpur was the stage for the return of history’s utmost iconic car – The Beetle. In a three-day event, where The Beetle launch was combined with a Volkswagen brand experience, over 15.000 guests witnessed a spectacular reveal show. We used 180-degree screen-projections to tell the Beetle’s exceptional story, building up to a spectacular launch show, featuring a motion Tracking performance and indoor driving choreography. After their emotional encounter with Volkswagens most iconic car, the guests could explore an interactive world with even more products and show moments.

BENTLEY NEW GT V8 – SHANGHAI
BENTLEY NEW GT V8 – SHANGHAI