The Icon is Back. Kuala Lumpur was the stage for the return of history’s utmost iconic car – The Beetle. In a three-day event, where The Beetle launch was combined with a Volkswagen brand experience, over 15.000 guests witnessed a spectacular reveal show. We used 180-degree screen-projections to tell the Beetle’s exceptional story, building up to a spectacular launch show, featuring a motion Tracking performance and indoor driving choreography. After their emotional encounter with Volkswagens most iconic car, the guests could explore an interactive world with even more products and show moments.