• MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING
  • MINI PRESS CONFERENCE – BEIJING

MINI PRESS CONFERENCE – BEIJING

UNPLUGGED LED WALL

Description

MINI’s press conference in Beijing 2014 featured maximal entertainment for the guests, even though only MINImal medial technic was used since the common standard equipment of every high-end booth was missing: the LED wall.
Instead, the De Vries + Partners GmbH worked with an unusual concept, using 3 x 6 oversized billboards, which were ripped off the walls by performers, unusual MINI motives and messages chronologically. The performance was accompanied by a tailor-made song and ended with the reveal of the new MINI Paceman.

BMW PRESS CONFERENCE – BEIJING
BMW PRESS CONFERENCE – BEIJING