VOLKSWAGEN is further expanding in the ASEAN region and DVP Asia was selected as lead agency to conceptualise and realise the event campaign for the market entry of VOLKSWAGEN in the Philippines.
‘The time is coming’ pre campaign lead up to ‘The time is now’ Brand launch event, followed by two days of public brand experience themed ‘The People’s Car Celebration’. Our team worked closely together with VW ASEAN and Ayala teams to realise this exciting project. Two iconic locations in Makati, Manila were selected; the Ayala Tower 1 Plaza for the brand launch event and the complete Greenbelt Mall for the People’s Car Celebration. Our scope of work included concept, design, AV content, show creation and production, speech writing, construction, venue management, guest management, VIP Hospitality and logistics, manpower, car logistics, social media coordination and the overall project management.