• VOLKSWAGEN PRESS CONFERENCE – GENEVA
  • VOLKSWAGEN PRESS CONFERENCE – GENEVA
  • VOLKSWAGEN PRESS CONFERENCE – GENEVA
  • VOLKSWAGEN PRESS CONFERENCE – GENEVA
  • VOLKSWAGEN PRESS CONFERENCE – GENEVA
  • VOLKSWAGEN PRESS CONFERENCE – GENEVA
  • VOLKSWAGEN PRESS CONFERENCE – GENEVA
  • VOLKSWAGEN PRESS CONFERENCE – GENEVA

VOLKSWAGEN PRESS CONFERENCE – GENEVA

WORLDPREMIERE GOLF CABRIOLET

Description

Our aim for the Press Conference of Volkswagen in Geneva was the integration of the new Golf Cabriolet in the most natural way possible. Therefore the dazzling whiteness of the booth was transformed to a lively scene within seconds, simulating a high class shopping street with over ten different shops on a sunny afternoon. While over 40 actors were walking, biking, rollerblading and shopping though this scene, three Golf Cabriolets were driving in, immediately being integrated as main part of the show. The carefully created AV-Loop supported the overall booth design but also emphasized the presentation of the cars on the booth and brought the cars in an emotional way closer to the customer.

GEELY EXHIBITION – SHANGHAI
GEELY EXHIBITION – SHANGHAI