The annual iconic Icons of the Hair industry show took place in Den Bosch this year. Guests were welcomed into the grand brand gallery where each brand presented itself in its own environment. Sebastian Professional introduced the invitees in a brand world where the themes Flaunt, Flow & Form introduced the guests to the many Faces of the brand. The main show of the evening presented a dynamic stage where each brand showcased the latest trends in the fashion hair industry. A combination of models, dancers, dynamic stage elements and AV content merged into an immersive show that took the guests on a brand journey!