The fascination of off-road.

2-day BMW brand and product experience with test drives and evening programme. The 1,800 participants experienced the qualities of the new R 1200 GS up close.

In a back-to-back system, groups of 200 participants learned everything about the positioning and special features of the machine as well as the target group and the off-road paradise of South Africa.

A spectacular unveiling took place in the middle of the impressive African landscape. A 12 x 5 metre-large projection presented the R 1200 GS as the perfect travelling companion – on all paths and in all situations. A one off custom-made wooden tent village was constructed for this special event. A stylish poolside dinner in the luxury resort rounded off the event.

BMW as an international brand and the enthusiastic off-road buyers formed the centre of attention.