The Volkswagen trade fair stand was all about the Polo.

Right from the outset the Polo was exclusively presented at the press conference. The Polo was portrayed to the world as youthful and dynamically colourful by funky dancers to the song 'Bad Influence' by Pink.

The broad media response confirmed the success of the Polo presentation. Over the course of the trade fair, the unusual images and impressive content were met with enthusiasm by both local and foreign visitors.