The presentation of the Skoda Superb was as unique as the vehicle itself: 17 days, back to back, approx. 350 guests per day, with a total of 8,000 dealers.

At the business meeting the participants sat in the middle of a circular arena, surrounded by a 180° projection. A spectacular opening with a powerful Portuguese choir welcomed the guests to Lisbon. The unveiling of the Superb provided entertainment in the form of a modern composition of images, texts, projections and interactive dance. The presentation was rendered all the more exciting by the fact that the vehicle drove towards the audience, only coming to a standstill on the revolving stage. Simply superb!

Instead of taking place in the usual enclosed location, the evening event was staged in a public square in the centre of Lisbon. Framed by typical buildings and restaurants, a small park provided the perfect setting to display the Skoda Superb and celebrate it in typical Portuguese style. A clever idea indeed! The event concluded on the second with a spectacular test drive and product exhibition.