The mission at the Motor Show in Detroit 2011 for us was not only the creation of a first-class booth with a high recognition value but also the composition and realization of the press conference in which the revealing of the new Passat built the absolute highlight.

The significance of the revealing moment was supported by a group of professional drummers who prepared the arrival of the car in a spectacular way. A tailor-made AV concept accompanied the whole show with rhythmic tack lines and flashy effects.