A press event was held by Volkswagen Group China a day before the Guangzhou Motor Show started. Large numbers of representatives from the Chinese media, international media, dealers and other official representatives were invited to join the strategy presentation held by Dr. Vahland. The Volkswagen Group China jointly presented the South China Strategy.

Lamborghini, Audi, Skoda, Volkswagen and Bentley presented their highlight cars to underline the strategy.

With the traditional Chinese Wei Qi as a synonym for the strategic movements in the coming years, the presentation gave a clear picture of the powerful development of the Volkswagen Group China. Extensive press coverage was the result of this dynamic presentation and the launch of the South China strategy.