Volkswagen: an old renovated cave provided the starting point for the "Journey to the Centre of the Brand".

Hidden in the Majorcan countryside, under the slogan "Prepare your Senses" the 7,500 participants experienced an hour-long, entertaining business meeting followed by an amusing evening event in unusual surroundings over the course of 19 event days.

Just as unusual was the conceptual approach, which was aimed at the sensual realisation of the Passat B6's product values of comfort, design, pride and significance.

The illumination of the cave was particularly impressive, with changing light atmospheres and projections giving each theme its very own touch.