Once more, De Vries + Partners was in charge of realizing the BMW press conference at the Auto Shanghai 2015. Starting with the drive in of the BMW S1000RR, BMW Motorrad presented “Sheer Driving Pleasure” on two wheels. This year’s highlight was the world premiere of the new BMW X5 xDrive40e. The car was introduced through a spectacular performance: an impressive scenery was created harmonized with sound, light and a huge LED wall, while a 3D live artist and four dancers, underlining the significance of plug-in hybrids. Finally, another collaboration of BMW was shown: the trailer of “Mission Impossible – Rouge Nation”, starring Tom Cruise, the BMW X5 xDrive40e, and the BMW M3.