Description
Shanghai celebrated the world premiere of MINI Augmented Vision, a revolutionary concept in augmented reality, a glimpse into the future of mobility. The highlight of the press conference was the China premiere of the new MINI John Cooper Works: a peppy stunt performance was choreographed with 10 Parkour artists. Supported by an expressive video, and movements to the beat of strong sounds, the new JCW was set out in a most striking manner: boxes, labelled with claims and parts of the new car, were put together to form the front view of the car, and paved the way for the reveal.
