Description
DVP Brazil conceptualized and realized for MINI do Brazil the official press launch event at Fazenda Capuava on June 3rd. Around 70 journalists from all over Brazil had the opportunity to experience THE NEW MINI at the exclusive event. After the welcome, an in-depth presentation about the 100% NEW MINI took place in the authentic race-track paddock. After that, all journalists were able to drive one of the MINI models at the challenging track. A ‘paddock-style churrasco’ awaited them and they enjoyed the unique atmosphere in the sun. DVP was responsible for the full concept and realization and organisation of the event.
