At the Salão Internacional do Automóvel de São Paulo 2014, DVP was responsible for the booth entertainment and operations of Volkswagen. With 5000m2 Volkswagen had the biggest booth of the autoshow. The booth included special areas for different target groups, allowing everyone to have fun at Volkswagen. A women area for the ladies, a kids area for the youngest among us and a one-of-a-kind Volkswagen Arena for 400 people exclusively by Volkswagen and Rock in Rio. The Volkswagen booth was awarded with the prize for the best booth of Salão Internacional do Automóvel de São Paulo 2014.