Beschreibung
Volkswagen Das Event stirred emotion and inspiration in the hearts of Malaysians. The 3-day event took place in a completely transformed airplane hanger, and received over 1,600 guests. The humbling tagline „Volkswagen. Always by your side“, a recurring theme throughout the event, boldly confessed about the brand’s past difficulties while also communicating a new pledge: always by your side. Guests were also entertained by the musical acts, kids’ performances, and impressed with the 21-car finale parade. For customers, media, and internal staff alike, the event was truly an awakening turning point for Volkswagen Group Malaysia.
